‍

Net Promoter Score (NPS) is a metric used by businesses to measure customer loyalty and satisfaction. It is a way to measure customer sentiment and opinion towards a company, a product, or a service. NPS is a relatively new concept, and it has been gaining traction in recent years.

‍

The concept of NPS was developed by management consultant Fred Reichheld in 200He suggested that companies should measure customer loyalty by asking customers how likely they would be to recommend the company to a friend or family member. This single question became the basis of the NPS system.

‍

The NPS system is simple. Customers are asked to rate their opinion of a company, product, or service on a scale of 0 to 10. Those who rate a company 9 or 10 are considered “promoters”, while those who rate a company 6 or lower are considered “detractors”. The score is calculated by subtracting the percentage of detractors from the percentage of promoters. The result is the NPS score, which can range from -100 to 100.

‍

The NPS score has become increasingly popular in recent years. Companies use it to gauge customer loyalty, and to identify areas where they need to improve. NPS is also used to measure customer satisfaction and to measure the success of customer service initiatives. It is a useful tool for companies to measure customer sentiment and to make decisions about how to best serve their customers.

‍

At HelloMedian, we use NPS to measure customer satisfaction, and to identify areas where we can improve. We believe that customer feedback is essential in helping us to understand our customers and provide them with the best possible service. With NPS, we can get a better sense of how our customers feel about our product and services, and how we can continue to improve our customer experience.

‍

Whether you’re a business owner, a customer service representative, or a customer, understanding the concept of NPS can be beneficial. It is a useful tool for businesses to measure customer loyalty and satisfaction, and to identify areas where they need to improve.

‍

At HelloMedian, we believe that customer feedback is essential in helping us to understand our customers and provide them with the best possible service. We use NPS to measure customer satisfaction, and to identify areas where we can improve.