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Which tool should you choose? Intercom or Zendesk?

Which tool should you choose? Intercom or Zendesk?


In today's digital world, providing exceptional customer support is crucial for businesses to stand out from their competitors. One way to achieve this is through the use of customer support tools like Intercom and Zendesk. Both platforms offer robust features and functionalities, but which one should you choose? In this article, we will compare the two tools based on different criteria and help you make an informed decision.


1. Features and Capabilities


Intercom is known for its advanced live chat capabilities, allowing businesses to communicate with their customers in real-time. It offers features like chatbots, targeted messaging, and team collaboration tools. On the other hand, Zendesk provides a comprehensive suite of customer support solutions, including ticketing, knowledge base, and community forums. It also offers integrations with various CRM and marketing automation platforms.


2. User Interface and Ease of Use


When it comes to user interface, both Intercom and Zendesk offer intuitive and user-friendly interfaces. However, Intercom's interface is more modern and visually appealing, making it easier for users to navigate and find what they need. Zendesk's interface, while not as visually appealing, is highly customizable, allowing businesses to tailor it to their specific needs.


3. Pricing


Intercom and Zendesk follow different pricing models. Intercom's pricing is based on the number of users and the desired features, making it more suitable for small to medium-sized businesses. Zendesk, on the other hand, offers tiered pricing plans based on the number of agents, making it a better choice for larger enterprises. It's important to consider your budget and the specific needs of your business when evaluating the pricing options.


4. Integration


Both Intercom and Zendesk offer seamless integrations with other tools and platforms. Intercom integrates well with popular CRM systems like Salesforce and HubSpot, as well as marketing automation tools like Mailchimp and Marketo. Zendesk also offers a wide range of integrations, including CRM, ecommerce, and productivity tools. Consider the tools and platforms you currently use in your business and ensure that the chosen tool integrates seamlessly with them.


5. Customer Support and Documentation


When it comes to customer support, both Intercom and Zendesk provide reliable assistance. Intercom offers live chat, email, and phone support to its customers, ensuring that any issues or questions are addressed promptly. Zendesk provides similar support options and also has a vast knowledge base with helpful articles and tutorials. Check customer reviews and ratings to gauge the quality of support offered by each platform.


Conclusion


Choosing the right customer support tool for your business is vital to providing exceptional customer experiences. Both Intercom and Zendesk offer powerful features, but their suitability depends on your specific business needs and budget. Consider the features and capabilities, user interface, pricing, integration options, and customer support offered by each platform. By doing so, you can make an informed decision that best aligns with your business goals and enhances your customer support efforts.


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